Truly, email is (thankfully) mostly unspoiled as a protocol since it's beginning. Other than minor improvements and additions like HTML and spam filters and the like, anyone can host an email service and interface with anyone else on the Internet with the same protocol.
Eh, no. You could in the 2000s, nowadays spam protection is so tight, and necessarily that tight, that you need at least a full-time position actively managing the server or you're getting blacklisted for some reason or the other. Other servers will simply not accept emails sent by you if you don't look legit and professional.
Definitely possible for a company with IT department, as a small company you want to outsource it (emails being on your domain doesn't mean you're managing the server), as a hobbyist, well you might be really into it but generally also no. Send protonmail or posteo or whoever a buck or something a month.
To the whole Fediverse, just to it's microblogging side, and you can't follow users on Lemmy, so you can't opt in, but I have this account bridged and it's running on mbin
Yes, internally and also with a beta-stage Nextcloud Social app, but the builds appear to be out of date and not working that well with the latest Nextcloud installations.
I don't think this is the exact cause for the situation, but having more book related forks would probably just do harm by splitting up the audience. The book reading trackers are absolutely dominated by Goodreads, and any alternative desperately needs as much user concentration as possible.
I don't think you can correlate the number of readers to the number of book instances or whatever they're called. Most people (myself included) probably just use Goodreads, and BookWyrm is probably a good enough alternative that there's no need to spin up another.
Email in itself is decentralised. You can set up your own email server and send and receive from it. However, your emails will be often flagged as spam unless you perform some form of black magic and allegedly, you are more vulnerable to spam (although I have been running my own email for months now that's on the open web and hasn't been spammed). Some hosts like Hetzner and various ISPs don't allow you to open the ports needed for email, at least without giving them a ring and explaining why you need it.
I've been missing an alternative to Facebook that I can use for non-anonymous planning of events and communication in hobby groups etc. and I had never heard of any of the "Facebook-type" federated stuff before!
Now I just need to convince a bunch of people that this is viable to use without being the annoying guy...