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Why is cheap popcorn not as good a premium popcorn?

I usually buy the cheap (for us) 2.79 CAD bag of 1kg popping corn. the 850g Orville Redenbacher is 5.79.

However, they were out of the cheap stuff so I was forced to get the ol' Orville's stuff. And I found it there were less kernels unpopped, the popcorn was fluffier and weirdly, it sounded louder too. (same stove, pot and everything)

So my question is why is there such a quality difference? Is there a difference in how it's prepared before shipping? Anyone know?

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