Advertiser exodus from X gathers pace with 26% ‘planning to cut spending’
Advertiser exodus from X gathers pace with 26% ‘planning to cut spending’
Annual survey highlights growing concern about platform content and trust in information disseminated
Advertising and advertisers are the reverse midas touch of the internet. Everything they touch turns to shit.
Case in point, just look at reddit.
85Aka The Mierdes Touch
63YouTube is terrible without an ad blocker. The current business model is: bait users with free entertaining content, insert reasonable level of ads, stockholders get mad there isn't exponential growth, really annoy users until they subscribe. I get that companies need to make money, but this cycle seems to be faster than ever now.
33YouTube is a great experience with a paid subscription. It’s the streaming service I use the most and I find the monthly cost to be worth the content I watch there. It’s also an even more effective way to fight the disruptive influence advertising has on our online communities and helps fund the creators on the platform that I enjoy.
Everyone should make their own choices, I’m just highlighting one of those choices that works well for me.
3
Way overdue. And that other 74% is still actively funding an ever bigger problem
47It’s a shame that advertisers are still planning to cut spending. I, for one, plan to maintain my current level of spending with X. I have no future plans to cut or boost my spending with X.
41Half of 0 is still zero!
7In fact: 0! = 1
1
Why the hell are they even there? There are countless places to spend ad money!
22I completely agree with you. An interesting aspect to this is that when it was still Twitter, Apple was one of the biggest marketers on the site. This was because all of the other online ad venders were direct competitors (google with phones, and Facebook with virtual reality). So having a place that isn't google/meta to pump ad dollars makes sense to some businesses, or at least it did before the percentage of Nazi content rose so much.
2
If they're still on track to do 1.92B this year, that is far more than people had been saying and far, far too much.
16Is there a list of companies to avoid, who're still advertising there?
10I thought it was just crypto scams remaining tbh
5
Is it 26% from the amount when Elon originally took over X, or is it 26% updated to the total advertisers left on the platform?
Because those are two very different numbers.
4“You know what’ll fix this? Suing them again!”
— Elmo, probably
326% of advertisers are begging PG to sue them.
2Procter & Gamble?
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