Already has - air Canada was held liable for their ai chatbot giving wrong information that a guy used to buy bereavement tickets. They tried to claim they weren't responsible for what it said, but the judge found otherwise.
They had to pay damages.
It’s like computer game box art in the 80s. The game might be fun, but it really looks like PONG. It doesn’t look at all like the fantasy art they had painted for the box.
AI can be a great tool for business. It can help you think, work, and produce a higher quality product. But people don’t understand its limitations and that its success is very much based on the user, and how it was trained.
Yeah. My mother is getting phishing emails and genuinely believes that Nancy Pelosi is sending her emails asking for monetary support. We’re not even American. Like, not even the same continent.
Not everyone is as critical as they ought to be when reading stuff on the internet. It doesn’t help that LLMs have a tendency to state things confidently or matter-of-factly.
People not familiar with the tech will read it and take it at face value, ignoring the “this is AI generated and might be wrong” because that sounds too technological to some people that their brain doesn’t even process it.
Man, who'd have guessed that the thing that would potentially slow eventual AI dominance are companies rushing to use it? All the horror and scifi stories implied rushing would be what CAUSES it
This is such a disinfo nightmare, imagine if it was trained (prompting would be easier actually) to spread high quality data with strategically planted lies to maximize harmful confident incorrectness.
The most baffling part of it is how it looks like zero attempt was made to attribute credibility to sources.
Using Reddit as a source was bad enough (of course, they paid for it, so now they must feel like they need to use this crap). But one of the examples in the article is just parroting stuff from The Onion.
Edit : I've since learned that the Onion article was probably seen as "trustworthy" by the AI because it was linked on a fracking company's website (as an obvious joke, in a blog article).
If all it takes for a source to be validated is one link with no regard for context, I think the point stands.
People hate having their favorite brand associated with vile or unethical things.
True. But not ads, which this quote is taking about. People hate ads. It's the ads people hate, not the context of the ads.
If your favourite brand hired some neo-nazi as their new spokesperson, that's a bit different than some garbage ad sitting beside some garbage AI content.
The only reason "ads beside garbage content" is ever leveraged (ie a news story) is as a way to either hurt the garbage content or hurt the company the ad is for.
Like with shitty twitter content, consumers can pressure twitter to deal with the content by alerting companies that they are being seen next to shitty content. Companies then leverage the fact that they are paying twitter to get their ads away from that content. If enough companies do this, twitter might change their content policy to prevent this kind of shitty content.
Like with YouTube, it has loads of demonitizing policies to ensure companies who advertise there don't get negative press due to association with the content, which means YouTube should have a majority of quality content.
But, no. (The majority of) People don't hate their brand advertising next to particular content. People just hate ads.