Blizzard Reveals How Much Money Players Spent on Microtransactions in Diablo 4. Sales Revenue Has Already Exceeded $1 Billion
Blizzard Reveals How Much Money Players Spent on Microtransactions in Diablo 4. Sales Revenue Has Already Exceeded $1 Billion
Diablo 4 sales have brought Blizzard more than $1 billion. About 15 percent of that amount came from microtransactions.
Title is weird with how it could be interpreted to mean mtx was $1 billion.
So for people who might be confused
150 million dollars from in-game microtransactions.
115Wow, I fucking hate the state of journalism right now.
89I agree.
I'll add there's apparently no point to a degree in it because it seems even the ones who have one learned nothing.
12Its awful with at least every article posted on world.
2
1000M/150M = 666% That title is at least 666% misleading.
3All those macrotransactions (because a horse skin that costs more than the game is not micro) just for it to only make up 15% of the revenue.
19
This is excellent publicity that convinces me not to even try that game.
94Come over to Last Epoch - I've had a much better experience solo and with friends. And shockingly, the global chat is helpful/welcoming of newbies.
8I do love last epoch a lot. It's uniquely fun just because it's doable just to make builds yourself and find enjoyable and good synergies and take those builds all the way to endgame.
2Oh I'm not in search of a game, but I appreciate the offer. I'll take a look at what it's about anywho, though. Thanks stranger.
6
Morons.
37I never really described myself as a Gamer, but I wouldn't deny it if someone called me one. Blizzard fans have made me describe myself as someone who plays games, but is not a Gamer(tm).
I think the only "AAA" thing I'll consider is the next Doom game, but fuck preordering. Dark Ages actually looks slow compared to what I look for now anyway.
6
It's like that COD MW2 boycott on steam back in 2009. This is why things are the way they are, people will pay if they are entertained.
14they don't even need to make a good game anymore eh? just skinner box their way to the top?
22The game is pretty good as of now. Not great. Not something I'll play for a long time. But def solid 30+ hours of action RPG.
And absolutely not something where I'd spend any money on a fucking hat for my character.
5
So it worked and they'll keep doing it because people keep paying.
24Remember blizzard is microsoft
17It's also Activision! And sex pests!
18And? Microtransactions were already standard for Blizzard a long time ago before Microsoft showed up.
8
Not a cent of it was my money.
20It's sad we dont' have torchlight anymore
20Grim dawn
7Torchlight could have been great. I'm still annoyed.
4Path of exile.
6Never could get into that game, I do like deep systems but not so much path of exiles where you pretty much create a character that is useless then you have to make a new one and follow a guide. I do appreciate it's existence but I liked torchlights more casual gameplay and aesthetic.
4
There's always Titan Quest.
5
I'm still pissed I bought that piece of shit game
16Yeah. FOMO and nostalgia got me, and some people saying Blizzard definitely has learned... But D4 was the last straw for me.
5Maybe thats why they sold so many microtransactions. "Surely if I spend another $10 it wont be shit"
2Bought at %50 off and still don’t think I’ve gotten value out of it. And then kind of feels bad that I won’t really be able to go back to it after the next expansion because I feel the base game will then be obsolete without it.
1
I don't understand. I play Diablo 4 all of the time and I've never had a microtransaction. I've had a macro one because that game cost like $70 when I bought it, but nothing after that. Why do people do that?
10I've never even noticed another player's skin. Who are they showing off for?
7Who knows... I think all the ones you can buy are ugly while the free ones from seasons are pretty cool. Would never buy anyway if they changed that but I am happy as it is now.
1Agreed.
2
People
Are
Fucking
Stupid
8My coworker plays those F2P games on her phone and she has shared that she's felt guilty that she played this game for like 500 hours and haven't spent anything, and considers throwing them $5-10 bucks a month.
She's also the kind of person who has like 8 tv subscriptions.
1Hmmm, yeah I don't feel that way, for sure.
Also my game is on in the PC. Not sure if that makes a difference.
1
My experience: I do the game sharing trick on xbox where you and a friend can mutually access both of your digital libraries. Preordered collector's edition, which included 5 days of early access before launch. Blizzard had implemented a special access control on the server side which checked for a unique collector's edition license. My friend could download and launch the game using my license but couldn't login during early access. I refunded my purchase because the point of the extra cost was invalidated by that.
I later bought the standard edition. My account still had all the preorder and collector's edition bonuses, including MTX currency & a battle pass token. Said token was later redeemed by mistake via Blizzard's dark pattern implementation at the start of S1. There was some backlash about that at the time which was certainly valid, but personally I didn't feel affected because I got it at no extra cost.
I've played for 1000s of hours since but never spent the free in-game currency. I had never seen another player in-game using MTX cosmetics until the wings items were recently added as preorder bonuses for the upcoming expansion. It's not surprising that only 15% of the revenue came from MTX because the paid cosmetics are pointless, expensive and they aren't substantially better than the free ones. Using transmog at all robs the player of any sense of cosmetic progression. Paid portal skins are kinda cool the first time you see them, but the free activity-specific ones like for infernal hordes are cool too.
I'm left confused at why someone would boast about these figures given they're evidence of not having implemented any solid post-launch monetisation strategy, and more generally the half-baked nature of the post-launch development for the game. The MTX is purely for vanity and it doesn't even achieve that. The skins might as well be a dork sign. I wouldn't be surprised if their revenue figures included my original purchase as well.
tl;dr my read is that this dude has done more to unintentionally subvert blizzard's MTX sales than he's done to generate them
7My brother plays a lot of D4 himself and even though he does spend money on the game for the battle passes (I think), he never bought skins because he feels the same way you do: your characters look less like they're your own because the armour you equip is not visible. Then again, I'm wondering what else they could sell that isn't cosmetics. Change the way spells look maybe?
4From a developer perspective, tonnes of stuff. Shortcuts, power (edit: see Diablo Immortal for some live examples). From a gamer perspective, it's really the ideal scenario in this day and age, but Blizzard'll cop hate all the same.
Other similar games like Last Epoch are doing paid alt animations for skills, but Diablo team just aren't that creative, and the game wasn't designed well enough to accommodate something like that.
2
And thinking that the majority of the players who spent those money are not earning their own money, it's just sad. Same bullshit like NFT.
3