At this point I think the Right does this simply to get more publicity.
Pick an artist you know will call you out, and then use their music. When the band says they aren't Right Wing it's just more coverage. Even better, people will associate the movement with the music either way.
People are people
So why should it be
You and I should get along
So awfully
Those lyrics - among many others - are aimed directly at the sort of intolerant scumbags that always seem to be festering in the right wing toilet of society, just as relevant today as it was in 1984 when the Some Great Reward album was released.
Adopting leftist music by perverting its meaning is pretty much the M.O. of far-right anthems/songs, no matter what the song was about originally. See: Tomorrow Belongs to Me, Fortunate son (to a milder extent), Born in the U.S.A as some of more well-known English examples.
I wonder if this was an attempt at doing precisely that, or was it just some publicity stunt for the movement.
Everything the far-right uses is stolen. Libertarian used to be synonymous with anarchist till they stole it. Hell they even went after anarchism directly when the invented the walking contraduction "anarcho-capitalism." Every neo-nazi symbol is some cultural symbol they stole. Stealing stuff so others can't use it is the far-right's favorite pass-time.
There are dozens(maybe, I don't keep a list) of alt-right bands and musicians they could choose from. Do you think their feelings are hurt whenever they're not picked? Oh right, nazis have no feelings. Fuck them.
I agree, this was defiantly a calculated move to stir shit. If they wanted to have a legit event, they'd be making arrangements to have the band on site for a show.
Sadly, this happened with Pink Floyd and the Hammerskins, who were inspired by the neo-nazi sequence of The Wall
Meaning I don't get to make references to Run Like Hell or Follow the Worms when someone gets carried away puttin' on the Reich. Nope they appropriated that culture.
So you're saying I should resume using the original material to mock fascists, neo-nazis and, well, the transnational white power movement that has control of the federal government of the United States