1 wk. ago • 59%

The Guy Who Designed the iPhone Made a New Button

gizmodo.com The Guy Who Designed the iPhone Made a New Button

Jony Ive swears he's not trying to "disrupt" apparel fasteners and just wanted to make something "humble."

35 comments

Fucking magnets. Saved you a click.

(Magnetic clothing buttons have already been invented. Repeatedly. You can buy 20 for six bucks on Amazon.)

112
- Fucking magnets.
  
  How do they work?
  
  59
  
  Well you see, when two magnets love each other very much…
  
  25
  
  https://www.youtube.com/watch?v=MO0r930Sn_8
  
  2
- Baby clothing has had this for many years, and I believe male strippers use these to make their pants easy to remove and reassemble for repetitive stripping.
  
  15
  
  Or just dudes who are lazy but also don't wanna sleep in their pants! You don't necessarily have to be a stripper to enjoy the many benefits of magnetic pants, is all I'm saying.
  
  12
How is using magnets a “new button”?

Disabled folks who can’t fasten buttons have been using magnet closures for a while. This guy adds the ability to decorate it and that’s a new button? They had changeable button covers for fun in the ‘80s.

26
- “There wasn’t some arrogant ambition around disruption [of buttons],” Ive told the outlet. “It was a very gentle, humble exploration.”
  
  7
  
  that can't be real... oh no. wtaf!
  
  1
"Get those magnets wet and boom, no more magnet." -djt

25
- Hah, you clean your clothes. What a low socio economic peasant. I just throw them away when they get old. /s
  
  11
  
  I burn mine after use, can't risk those poors getting their hands on them.
  
  5
- DJT actually knows a lot about how magnets work I'd say way more than most people, a lot of people actually. They all say so.
  
  4
- Is that an actual quote?
  
  1
Congrats on inventing a $150 button, Jony.

14
No AI???? And it's considered a new invention? Meh!

12
They look like normal snap buttons. What is the magnet even for?

9
- The big quirk of the design is the outfit’s buttons, which are basically just normal buttons except for the fact that they are magnetized so that you can swap out the separate outfit toppings at the drop of a hat.
  
  14
  
  Because as we know, shirts and other layers falling off our bodies is a problem we all face. And what we need to solve it is an over-engineered button.
  
  15
  
  Interesting idea but I fear magnets might have unintended side effects to phones and wearable electronics like headphones.
  
  5
You can tell he wasn't that interested in writing this, but he's clearly being told he has to, and I have to admit I agree.

The guys made a top, I don't care.

9
- Exactly. My need for a coat/jacket is already satisfied, and fashion really isn't something I care about. I also don't care about this designer.
  
  2
You're allowed to add buttons? I thought modern phones only took them away.

4
- They moved them to jackets and made them magnetic.
  
  3
Looks slick

1

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