"Tech bros reinvent trains, but worse" makes perfect sense if your end goal is to grift people.
Everyone knows what a train is, and any investment firm will be able to understand the material, land, and labor costs because all of that is well known and documented.
When you have an idea that no one has ever done before, then the costs get nebulous. Getting funding turns into a marketing problem, and thats a lot easier when the person paying doesn't know exactly what they're getting. Every investor wants to be on the ground floor of the next major innovation, and your job is to convince them that's what this is.
Also, I really feel the need to point out: pasteurizing isn't what makes the milk less tasty. Homogenization is what skims the fat and makes it into bland watery (and profitable) Supermarket milk.
But ironically, boiling milk is FAR worse for all the vitamins than pasteurizing it. Boiled raw milk is less nutritious for you than Supermarket milk, especially since supermarket milk is often fortified back to its original levels or beyond. It IS tastier though, but pasteurized unhomogenized milk does exist, which is great because it tastes like a desert, AND won't kill you.
Rediscovering well-established shit from first principles and a science-illiterate, history-ignorant stance.
I'm betting the raw milk thing re-entered society via the crystals and essential oils crowd?
The same type of people that said back in the 70s - or maybe even before - that television screens emitted cancer-causing radiation.
In the 90s they were saying that about the magnetic fields in digital alarm clock radios, too. Completely oblivious to the night lamps by the bed, those also conduct electricity. But noooo... it was the tiny LED screen that suddenly made the difference... I guess?
Also completely oblivious to the Earth's titanic magnetic field dwarfing and drowning whatever they had with their little gizmos in their normal-sized bedrooms in the 90s.
Sometimes I'm appalled by humanity forgetting how to make cool stuff that they could do in antiquity and then had to re-discover it, like roman glass, concrete, etc. And then I come across stuff like this and it all makes perfect sense.
Boiling things isn't guaranteed to make it safe, because sometimes bacteria produce toxins as a byproduct that are heat-stable, so if you kill the bacterial you can still get food poisoning if you drink it.
rediscovering science is one of my favorite things about the human mind. The brain is hardwired to fuck with shit and figure stuff out, often at its own harm.
It's so nice seeing people taking stuff apart to learn how it works, it's how we learn!
My grandpa immediately after getting married went home and disassembled and reassembled my grandma's hairdryer for fun, as expected she wasn't very happy about it. This kind of mentality is what led him to becoming a high up worker in a paper bag factory then later a grocery store manager.
(obligatory DONT mess with CRTs and Microwaves, they can kill you)
I started my computer science obsession by going against my dad's command* and plugging in a different mouse that wasn't as old as the one that was used on the family i3 dell optiplex computer.
I went against his suggestion and used Firefox instead of chrome. These learning opportunities often backfired, I've nuked my OS (both windows and Linux) like 5 times by this point and had to reinstall, but I wouldn't have it any other way. I want to get some sort of a junk 2nd car that I can tinker with without messing up my own car that I need.
*note about my dad
my dad is very much a 9-5 "it just works" kinda guy, he would always call over a friend when the PC stopped working and would just take his car to a mechanic. He doesn't know how to teach me about computers or how to fix it if I break something past unplugging everything and plugging it back in. He encouraged me to experiment in other ways, just not with computers.
I think exploration and mistakes are adorable and should be encouraged.
Can't wait until they suggest heating it to a mild temperature (perhaps 140F) and keeping it there for a length of time, ensuring it is not exposed to the air.
Don't trust what someone else figured out! Instead let's all get sick, let a bunch die, and then someone will figure out something that totally wasn't figured out a hundred years ago, no no, it was figured out by these super smart skeptics!
I used to call myself a skeptic until the word was hijacked by these idiots that question science but believe all religions and conspiracy theories.