Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.
Luckily you can disable these ads, or “recommendations” as Microsoft calls them. If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.
Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu. Microsoft also started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment and saying the test was “not intended to be published externally.” Hopefully that experiment remains very much an experiment.
If I see your company or app advertised on windows 11, you can be sure I will be actively avoiding said company/ App. Even if I need the services advertised, I will be looking for an alternative just because.
How did the default attitude toward the user get so hostile? The amount of toggles you need to set just to have a smooth experience with minimal tracking is insane. The people in here defending it by the fact it can be disabled are missing the point: we shouldn't have to deal with it in the first place.
You know, I get if they want to do this to Home editions, but why in the world would they do this to all editions? At the very least, this should never apply to domain-joined computers.
I’m getting extremely close to making a tiny partition for windows (so I can play gamepass) and then using a Linux distro for my day to day. Are there still issues with Nvidia drivers on Linux? Its been a long time since I’ve run Linux.
For years I had that turned on in Windoof 10 as it sounded like: "we see you're regularly doing X or having problem Y. Here is a way how to make X simpler and a solution for Y."
Instead it was nothing like that. It was literally nothing at all. Probably they just tried to shove some ads down my throat, which I luckily didn't see.
But it has become clear enough: it's not about helping users with useful tips and recommendations. It's about luring them into buying some stuff.
They can find new clever euphemisms, like EA did with their "surprise mechanics". But it is what it is: ads, digital noise, a waste of resources and probably one of the last incentives I needed to fully switch to a good Linux distro.
I used Windoof just for gaming anyway. And as I'm already working professionally with Linux, it will hardly be a miss.
I'm not even on Windows 11, lol. Dodging so many bullets from that shithole OS.
The only things preventing me from going full on Linux is driver support/compatibility, full gaming (we're talking, things from GOG more than Steam) and using the same utilities that run better on Windows.
I'm just here waiting for my wife to finally snap and ask about getting Linux on her gaming PC. I've been using it for 20 years now. The complaints are becoming more and more numerous these days, it's only a matter of time.
turn off the toggle for “Show recommendations for tips, app promotions, and more.”
I turn this off anyway, as in Windows 10 it always kept pushing 3rd party apps. Is this ad any different to the Windows 10 "Suggested App" that was in the start menu for it?
Microsoft only started testing these ads two weeks ago, so it’s surprising to see this “feature” progress from the Beta Channel to release in such a short period of time.
Is it surprising, though? When earning more money is involved?
After testing these briefly with Windows Insiders earlier this month, Microsoft has started to distribute update KB5036980 to Windows 11 users this week, which includes “recommendations” for apps from the Microsoft Store in the Start menu.
“The Recommended section of the Start menu will show some Microsoft Store apps,” says Microsoft in the update notes of its latest public Windows 11 release.
Microsoft only started testing these ads two weeks ago, so it’s surprising to see this “feature” progress from the Beta Channel to release in such a short period of time.
At the time of initial testing I mentioned Microsoft “could decide to ditch these ads” if there was enough feedback that suggested they weren’t popular, but two weeks of feedback certainly isn’t long enough to determine that.
If you’ve installed the latest KB5036980 update then head into Settings > Personalization > Start and turn off the toggle for “Show recommendations for tips, app promotions, and more.” While KB5036980 is optional right now, Microsoft will push this to all Windows 11 machines in the coming weeks.
Microsoft’s move to enable ads in the Windows 11 Start menu follows similar promotional spots in the Windows 10 lock screen and Start menu.
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The direction Windows 11 is taking is terrible but i've tried on multiple occasions (even this morning!) to game and consume my content on Ubuntu or Fedora and i run into so much trouble, that ill have to stick with Windows 11. I have been using Ubuntu at work for the last 10 years though as web development is great on it.
Issues i have:
Lutris not finding GoG games
Heroic working, but not being able to sync savegames for GoG
Having installed GoG with Bottles and then the game itself works, but my framerate wasn't that great
Nvidia driver getting borked after kernel update, need to switch to old kernel, uninstall, switch to new kernel, reinstall
Mangohud flatpak not working together with Goverlay repo version
Need alternative for Synology cloud sync. Maybe Syncthing or rsync with SMB
And i need alternatives for fps limiting, undervolting and cpu undervolting. Haven't put enough time into it yet though
I like the mouse acceleration on Windows and in KDE both flat and adaptive feel pretty flat. Probably can be tweaked with xinput or something, but you can't configure the acceleration amount by default
Maybe one day, but for now Windows is probably just the better choice for me and gaming (on a laptop). At least in Windows 11 they now allow you to not group the taskbar by default..
I really, really wish Linux worked better on my gaming laptop. I used it for many years on desktop as my only OS (hopped many distros and ended back on mint) but on laptops I just can't find a distro without considerable issues. Whether it be display scaling problems, performance, not being able to switch my video card mode, etc...
Note that you can turn the ads off quickly and easily. I agree that there's someone off-putting about an operating system with built-in ads, but a tech-savvy person will see them once and then never again. (A person who isn't tech-savvy probably won't care.)
If I could get easy to access, judgement free tech support for Linux then I'd be fine (outside of walled gardens like Discord). I just don't know how to solve my problems in Linux especially considering there are so many additional variables and often you either don't get answers, are asking in the wrong place, or are asking in the wrong way. A lot of the time you just get scorn for not being born a Linux power user.
I do feel like I have basically no choice but to switch once W10 runs its course. I've got a dual boot of Fedora 40 KDE that I'm toying with.
I just can't stand the lack of hibernation or hybrid suspend on laptops with Linux. Otherwise I'd much rather have a Linux distro on my nice laptop and windows in a VM if at all.