Step 1: Announce very unpopular changes
Step 2: Ignore backlash, go through with the plan
Step 3: Predictably, lose users and advertisers
Step 4: ????
Step 5: Why advertise on reddit?
I wonder if advertisers have been leaving Reddit and if so, how many? I've honestly never seen a social media website/company ask for advertisers like this tbh.
I'm not a lot on social media to begin with, so I'm not sure.
A quote that always stuck with me was: "'Your ad here' signs are proof that the ad spot doesn't work well, otherwise someone would have put their ad there."
I logged in to reddit on my computer the day after rif went dark, and there were noticeably fewer posts on the front page. I think only 8 or so posts were above 10k upvotes. I wouldn't be surprised if advertisers are pulling their ads in response.
Reddit is always hitting itself. Cause if they turn back the changes now, they'll still have lost the trust of mods and users (it's too late for it now, we're past that point)
I saw that on my few last days on Reddit. I was wondering about their rates b/c I was wondering what it would cost to take out an ad calling spez a complete twat.
It’s fairly reasonable to assume advertisers are leaving. This isn’t one of those controversies that has two sides, it’s just Reddit being shitty because they want to make more money, and mods, users and disabled people on the other side being annoyed with Reddit.
There’s very little for advertisers to lose by redirecting their ad budget elsewhere, but if they stick around there’s a risk that annoyance spills over to them.
It also doesn’t take much for marketing teams to make a change - they do it all the time to stay on the right side of controversies and avoid things they don’t want to be associated with.